With a core focus on delivering pure thrill in gameplay, Legendary Generals stands out as a meticulously crafted mobile masterpiece. Developer Aiyou has extended that same dedication to its marketing, partnering with one of the industry’s most elite ad agencies, Red Creative, to produce a high-impact promotional campaign. To celebrate today’s official public launch, China’s number one online sketch comedy, Chen Xiang at Six Thirty, is airing a brand-new episode titled I Use My Unmatched Power to Help the Guy Next Door, seamlessly integrating the game into its storyline. For Melbet Affiliates followers who appreciate creative collaborations that blend entertainment and engagement, this launch is a textbook example.

Chen Xiang at Six Thirty, directed and led by Chen Xiang himself, has become a viral sensation across multiple new media platforms. Mixing TV and film production techniques with a unique audiovisual style and original comedic plots, it has captured the hearts of tens of millions. The show has surpassed six billion views to date, earning the “Top Ten Most Influential Video Program” award on Weibo. In this special episode, Legendary Generals is woven into the plot, using the game’s exhilarating combat feel to drive the story forward, complete with an unexpected twist ending. This clever crossover showcases the comedic creativity of the show while enhancing the game’s cultural reach.

Red Creative, the exclusive ad agency for tech giants like Xiaomi, Tencent, NetEase, 360, and Kingsoft, has an enviable track record, including four consecutive years producing Spring Festival Gala ads—one of which was a one-billion-yuan production for Xiaomi. Its founders, Yue Huaping and BOBO, call themselves rebels of the traditional advertising world, combining wild creativity, world-class production quality, and professional management to deliver cinematic-grade ad campaigns. For Legendary Generals, they embraced the hype-driven energy of hip-hop with the theme “Three Kingdoms Has Hip-Hop,” producing three bold trailers featuring classic Three Kingdoms characters engaging in rap battles amid smoky, war-torn battlefields. With intense visuals, absurdly entertaining scenarios, and real-life set pieces, these ads leave viewers both stunned and amused.

Now officially live, Legendary Generals presents mobile gamers with an epic Three Kingdoms experience like no other. The game uses the most intuitive tap-and-swipe controls, making it easy for anyone to pick up and play. The hand-drawn portraits of iconic heroes are vibrant and imposing, while the “one-against-thousands” hack-and-slash combat delivers a visceral rush. Massive, full-screen ultimate skills from each general are both visually spectacular and devastatingly powerful. Simply launching the game guarantees a feast for the eyes and a thrill for the senses—perfect for players seeking that ultimate mobile gaming high, much like how Melbet Affiliates members seek premium, high-impact engagement.

Set during the most iconic era in Chinese history, the game features the four major forces—Wei, Shu, Wu, and the Coalition—alongside dozens of legendary figures from the Three Kingdoms, fighting alongside the main character to uncover the mystery of the ancient gods’ descent. While keeping the collection and growth elements of traditional card games, Legendary Generals breaks the genre’s limitations by integrating ARPG mechanics, allowing for more intense and satisfying battles. This innovation pushes the historically conservative Three Kingdoms card game genre into an entirely new era—an evolution in gameplay and presentation that resonates perfectly with audiences looking for something bold, thrilling, and unforgettable, just as Melbet Affiliates does in its own field.